However, what they did demonstrated how real customer devotion works. I had experienced a real issue with email the previous day - where basically everything had seized up on me. It says a lot about the world when I can honestly say that without email I was lost - without contact. (Of course this isn't true - but it felt like it at the time!)
I had spoken with the email host company and they had blamed the situation on my mac and the difficulty it has in communicating with certain email formats. I went to the Genius bar at Apple - such a great name - and they spent the next two hours pulling various people of the shop floor (a very busy shop floor) to solve my issue. An issue that it turned out was nothing to do with Apple or my hardware and completely due to the email host's internal issue. In fact, none of the Apple geniuses actually understood what was happening and why - yet they still ploughed on to solve the issue.
They were devoted to me - the customer. Is it any wonder therefore that I am devoted to them - real bonafide 2 way customer devotion?
The culprit - who was at fault - made the most serious of mistakes - blaming someone else and demonstrating customer irreverence - such that I will now devote myself to leaving them as quickly as possible. Devotion to customers drives customer devotion. That simplicity is the genius of Apple.
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